Cycling Fashion Is Cool

If you haven’t noticed, the world of cycling has made its way onto runways and into stores.

We all know that cycling is cool but you don’t have to wear a Lycra.


Sir Bradley Wiggins is the leader. He has taught us many things: like cycling doesn’t mean head-to-toe fluorescent Lycra and water bottle disguised as a backpack.

Wiggins is known for his love of fashion, including the clothes of British designer Sir Paul Smith

The British Tour de France winner has made waves in the fashion pool recently, with his clean-cut bad boy vibe. Steal his off-the-track style with a sharply cut suit. He didn’t become a Sir for nothing!


Leader – Cinnamon suede

The mod look is back with a vengeance, epitomised by perfect blend of formal and casual, fresh trainers, sporty fabrics and button-up polo shirt are extremely comfortable best friends.


Combo – Claret

The smart polo shirt is a staple in any man’s wardrobe, button-up your whole collar to smarten look, and go for a slim or muscle fit.


Blue Note – Chocolate

The Edit


Shop the edit:

Casual Sneakers: Shoe Embassy – Wimbledon, Jacket: House Of Fraser, Polo Shirt: Zara, Trousers: Mango, Sunglasses: House Of Fraser, Belt: House Of Fraser.

The Mod thing as a self-confessed mod fan, 32-year-old Wiggins was reportedly listening to The Jam when he first training as a teenager and counts singer Paul Weller and The Who’s Pete Townshend as style influencers. Add to that classic feathered French Crop hairstyle and a shoe fetish for brogues, and Wiggins might be sports’ first bona fide mod hero.


Discover all our AW16 collection on Follow us on Instagram @ShoeEmbassy_official and Be our #ShoeAmbassador.

Leave a Reply

Your email address will not be published. Required fields are marked *